Lazor

Titles

Basket Entertainment

Clean the Squishies — squeezable green apple squishy

55,000 Peak concurrent players

Clean the Squishies

Our biggest hit so far. I ran social and live ops from launch onward: testing thumbnails and titles, keeping the update schedule tight, and timing the community pushes to the front page window.

Social · Live Ops

Play on Roblox

+1 Crunchy Wax Escape — golden crowned wax character

11,000 Peak concurrent players

+1 Crunchy Wax Escape

The first game I took from launch to scale. I ran the content calendar and the creator pushes behind each update, and two months later it was the game NYX wanted to be in.

Social · Live OpsBrand host

Play on Roblox

Brand Integration

August 2026

NYX Professional Makeup × +1 Crunchy Wax Escape

Getting NYX into a game people were already playing

I worked on fitting the brand into Crunchy Wax without breaking the loop players came for, and ran the social side around it so the drop felt like a normal update instead of an ad.

ShippedBrand partnership

The Role

Basket Entertainment

Success Management

Basically project management. I keep track of what each game is returning against what we put in, and make sure the team's on the stuff that actually moves it.

Experience Marketing

I run the calendar across our games. Update timing, thumbnails, titles, and whatever goes out on social behind a release.

Content Creators

New program, built around Roblox's Moments tool. I find the creators, brief them, and keep the moments going out.

Legal

Contracts and the paperwork behind deals. Partnerships, acquisitions, anything that needs to get signed.

In Progress

Building now

Tooling

Sign / auth tool

A tool I'm building for signing and authentication. Same itch as the legal automation: the slow part of a deal is almost never the deal.